TEDx Torino 2026 - Dove Nasce il Possibile
Project Overview
For TEDxTorino's 10th anniversary, I led the visual identity for Dove Nasce il Possibile (Where Possibility Is Born), built around the idea that knowledge is exchanged rather than transmitted. I translated that philosophical concept into a visual system distinctive enough for a milestone year yet flexible enough for social, motion, print and live event screens.
Creative Direction
I proposed building the identity around an original illustration commissioned from our in house illustrator rather than generic assets, giving the anniversary edition a distinctive core visual to build around. I directed how that illustration became a full identity: a central form that stretches, meets and transforms, paired with TEDx red, black and white and the typefaces A Day Without Sun and Codec Pro. The balance of empty space and form echoed the event's idea that knowledge is built through dialogue rather than one way transmission.
Process
I developed several design directions and presented each to the communication team with clear rationale before we converged on one. Once approved, I built the full brand system (logo, typography, color, illustration guidelines and layout principles) into a complete brand manual with mockups across formats. I also built a production tracker to brief a volunteer team and keep the project scaling beyond my own hands.
Outcome
I produced most of the event's visual assets across digital, motion and print, from social graphics to event screens and printed materials, all aligned to one identity system. The result was a cohesive, scalable identity that ran across 10+ formats, built for a full volunteer team to use.
