SanaClis
Project Overview
SanaClis is a global Contract Research Organization serving pharmaceutical, biotech and medical device clients, in a sector where visual communication has to earn trust through precision. I work as their ongoing motion design collaborator, producing video content, LinkedIn banners and a custom animated icon system for trade fairs.
Creative Direction
Working in a regulated, science led industry, my priority was turning corporate milestones into visual content that felt credible and polished without overstating what are, at their core, factual business updates. I stayed within SanaClis's existing identity and used motion design to add clarity. The icon animation project meant designing a custom set from scratch, built to communicate instantly and silently to people walking past a busy trade fair booth.
Process
Design and Animation: applying graphic design and motion principles to build content aligned with SanaClis's brand identity.
Delivery: producing final assets to the specs required for LinkedIn, event screens and booth presentations.
Outcome
This ongoing collaboration gives SanaClis a consistent, professional presence across LinkedIn and trade fair touchpoints, reinforcing credibility in a sector where trust is everything. The custom icon system gave them a distinctive, reusable asset for in person events.