Cyprus Basketball Federation
Project Overview
A collaboration with the Cyprus Basketball Federation to design promotional and identity materials, including posters, flyers, brochures, ID cards, T shirt designs and greeting cards. I directed the visual approach across every format, ensuring a single, cohesive identity spanning competitive events like EuroLeague Cyprus and community facing communications.
Creative Direction
Working across such a wide range of formats meant adapting one visual identity to very different contexts. I set the visual direction for each piece myself, keeping the Federation's colours, typography and branding consistent while adjusting layout and detail to each format's real world use. For EuroLeague Cyprus T shirts and ID cards, I also balanced partner and sponsor logos alongside the Federation's own identity.
Process
Discovery: understanding each material's real world use and audience, in constant communication with the marketing team.
Adaptation: translating the Federation's identity across formats, from apparel graphics to brochure and credential layouts.
Handoff: finalizing files to print ready specs.
Outcome
The work gave the Federation a more cohesive presence across community and event materials, strengthening brand recognition wherever fans encountered it. By directing the identity across such varied formats, I helped build a system they can reuse and scale for future events.