OS3 Digital
Project Overview
OS3 Digital, a full service digital marketing agency in Cyprus, came to me with an existing logo provided only as a JPEG. My task was to refine it into something distinctive and professional while respecting their wish to stay close to the original mark. I began with client interviews to define the brand's core attributes and built a moodboard translating those into geometric shapes, structured grids and gradients.
Creative Direction
Rather than replacing the logo, I focused on precision: rebuilding it as a clean vector, refining the letterforms and tightening the spacing for a more balanced wordmark. I kept the gradient filled O, built from layered green crescents, as the signature detail, and preserved the green dot after Digital as a closing note. I explored four concepts before settling on the direction closest to the client's original idea. For the supporting system, I paired Poppins for headlines with Lato for body copy and built a color system anchored in black and white with a layered green palette used as accents.
Process
After the moodboard and keyword analysis, I presented multiple logo concepts before we converged on a direction. Once approved, I built the full brand guidebook covering logo usage, sizing, clear space, typography and a detailed color system. I also designed a simplified circular version of the logo for social media and small scale placements where the full lockup wouldn't fit.
Outcome
The result is a complete, practical brand guidebook covering logo, typography and color, built for internal teams, partners and collaborators to apply consistently. I'm also presenting the identity applied across apparel, business cards and flyers, alongside a proposed logo animation.