Dale Carnegie Italia
Project Overview
Dale Carnegie Italia is shifting from a personality driven brand to a scalable, institution led one. I'm building a consistent visual language that turns their marketing strategy into engaging content across B2B and B2C digital channels.
Creative Direction
I work closely with the marketing team to keep visuals and messaging aligned across campaigns. I lead the video marketing strategy myself, giving it equal weight to static content and mapping every asset to the funnel so each piece has a clear role, from awareness to advocacy.
Process
Strategic Analysis: communication goals, audience needs, content priorities, platform roles
Content Development: visual systems, content formats, motion graphics, platform specific assets
Optimization: readability, engagement, consistency, scalability
Outcome
This work is helping Dale Carnegie Italia strengthen its digital presence and build a more recognizable brand identity. The content system makes cross team collaboration easier and creates a stronger base for future campaigns.